How Indian Grocery Shoppers Are Embracing Online Markets

In the United States, the Indian diaspora is increasingly embracing online grocery shopping. The shifts show the convenience and savings people are looking for– that only an online shopping site can provide.

Although the majority of Indian grocery shopping is still a physical shopping activity, experts believe that the trend towards Indian grocery delivery will change in this decade with the growth of grocery eCommerce.

In fact, Indian grocery online shopping is expected to increase fivefold, from $20.5 billion to $100 billion, by 2025. On the latest trend, we see an increase in total food and beverage sales in the United States.

The Convenience of Online Grocery Shopping

The grocery industry in the United States will grow rapidly in the coming years, thanks to increased demand for Indian food (that comes with a rising Indian population) and widespread internet use.

Everyone is on the lookout for authentic, traditional spices to add the real 'desi taste' to their cooking. Essential Indian spices like Garam Masala, Turmeric, Cardamom, and alike are used not only to prepare hearty Indian meals but rank in the list of ingredients for global cuisines––a sign of global appreciation for rich Indian flavors.

What else drives this growing popularity? The growing access. Increased use of smartphones and AIU (Active Internet Users) have led people with hectic schedules to opt for online grocery shopping. It’s not about ditching the physical stores, but reaping the benefits of online convenience and added perks.

This pattern has motivated companies like Quicklly, Cumin Club, Instacart, and alike to offer an authentic and broad range of specialty items such as Indian spices, ready-to-eat meals, traditional ingredients, and more, catering to the diverse food preferences of the Indian diaspora.

Convenience and Accessibility

Saves Time: One need not drive to the store; hence, it saves time and effort. This is particularly helpful for working professionals and households with jam-packed schedules.
Available 24/7: Online stores are available round the clock, and consumers can buy groceries at whatever time they feel like doing so—at midnight or during any other convenient time.

Wide Product Range

Diverse Choice: The online platforms will have a number of products, even including specialized Indian ingredients which are not available across the counter in any local store. That diversity will ensure a single place for all the needs of shoppers.
Fresh Produce: Most online Indian grocery stores sell fresh produce, meat, and dairy products to ensure that quality is not compromised.

Cost-Effective

Competitive Pricing: Online grocery stores frequently offer competitive prices and often go out of their way to give discounts to help shoppers save money.
Special Offers: Online ethnic stores like Quicklly offer great membership rewards and unbeatable discounts on a range of Indian products. With Quicklly's Premium Platinum Pass subscription users can unlock free deliveries, enjoy a flat 5% member discount, receive coupons worth $100 (redeemable on future purchases), and more.
App/Web Discounts: In-app offers are big incentives for online shoppers. Users can download the Quicklly app and get $10 off on orders over $30 with coupon code "APPUSER''. Such first-time buy or app download offers are key to the rising shift to online Indian grocery shopping.

Technology and Ease of Use

Easy-to-Use Apps: Our online grocery store website or user-friendly Quicklly app makes the shopping experience hassle-free and a pleasure to use.
Personalized Recommendations: Dynamic algorithms recommending complementing products to past purchases make it more likely for shoppers to discover new items and save time in the process.

Changing Consumer Behavior: Key Factors

Digital Savvy: With the increased access to the internet and smartphones, it's easier to reach and navigate through online grocery platforms.
Payment Flexibility: Multiple payment options ranging from credit/debit cards, digital wallets, UPI, etc. cater to the varied preferences of consumers, thereby adding extra convenience to their online journey.
Planned Purchases: With features such as wish lists, scheduled deliveries, and subscription services online shopping becomes much more organized and purchase-planned. These touchpoints keep the users meaningfully engaged, helping them have a more seamless shopping experience.

Why Quicklly is your top choice for authentic Indian food?

We're the nation's most trusted online Indian marketplace for shopping in Indian products within the USA.

With more than 200,000+ Indian products, including pan-Indian groceries, ready-to-eat meals, Indian meal kits, catering services, and more with doorstep delivery for all, we cater to the holistic needs of Indians in the USA.
Fresh fruits, vegetables, spices, and other ingredients necessary to make Indian food are on our list.
We deliver scrumptious food delivered from some of the finest Indian restaurants.
Apart from food and grocery products, Quicklly offers handloom sarees and electronics at very competitive prices and special offers, directly shipped from India.
Save time shopping from the comfort of your home, without any hassle of multiple store trips. You can shop for Indian groceries online in the USA at unbeatable prices with free delivery nationwide.

Shop Authentic Indian Groceries Online

Quicklly makes shopping much easier than ever before for people across the USA in search of authentic Indian groceries and products. Our wide variety of items––from fresh produce to Indian ready-to-eat meals and traditional goods, we bring India to your doorstep. Buy at the best prices and get extra special offers on the convenience of shopping at home.

Feel at home by staying connected with your culture, and taste the flavors of home by using Quicklly—your one-stop marketplace for meeting all your Indian needs.

Quicklly is the trusted way of buying anything that you desire. Order today for a simple and efficient shopping experience.