How Digital Innovations are Simplifying Indian Food Delivery in the USA

A strong craving for authentic Indian flavors transformed the digital food landscape in America. 

A few years ago, when there wasn't much of a digital revolution for connecting the major food brands in various nations, finding Indian food was never so simple. Today, things are completely different, as Indian food delivery apps have completely changed how people find and order food (especially the Indian diaspora in search of homestyle flavors). 

Our lives are now so easy thanks to the digital revolution in the food delivery industry that, with just a few clicks on our smartphones, we can select our preferred meal from a large variety of restaurants serving a variety of authentic Indian cuisine and have it delivered to our homes in a matter of minutes.

How did Online Food Delivery begin?

Pizza Hut delivered pizza online for the first time in 1994. Launched in 1995, Waiter.com, a reputable online meal ordering service headquartered in Northern California, United States, launched 60 restaurants for delivery and takeaway. The business had grown to an astounding 1300 outlets across the US by 2017. Following that, a significant number of startups emerged, many of which closed when the dot-com bubble burst in 2001. As a result, companies like Cumin Club, Instacart, and others began to arise and grow. Resultantly, it was the emergence of online food ordering trending in 2015.

Rise of Indian Food Delivery in The US

Indian Food in America has a long and complex history, with the first Indian restaurant ever being the Hindustanee Coffee House, which was opened in New York City in the late 1800s. However, beginning in the 1960s and 70s, Indian cuisine picked up more recognition as more and more Indian immigrants began to settle in the United States, opening various Indian restaurants and grocery stores. 

At present, Indian cuisine is headed to become the mainstream in the United States––much evident with the growing numbers of restaurants and ethnic stores across the U.S.

The diversity of Indian cuisine is one of the factors adding to its widespread demand in America. Certainly, this has resulted from a vast geographical area and long history that makes Indian cuisine rich in a wide range of flavors, ingredients, and cooking styles. From the fiery curries of South India to the soft kebabs of North India, ranging from vegetarians to meat eaters and sweet tooth to savory lovers, Indian cuisine has something for everyone.

The Arrival of Smartphone Delivery Apps

As the usage of smartphones increases, there is an increase in mobile apps and online food-ordering platforms. Digital tools democratize access to a many-dimensional variety of dining options, making it easy to browse through menu cards, order food, and pay—all through a few swipes on the screen. This digital accessibility has increased the number of restaurant customers and has also made ordering easier, with reduced errors and wait periods associated with orders, thereby improving customer experience.

Real-Time Tracking and GPS

GPS technology has been quite the game-changer for both delivery services and clients. It optimizes routes for delivery, hence shortening times and costs. This innovation in real-time order tracking helps clients experience peace of mind by knowing precisely when their meal will arrive. The level of transparency instigated an increase in customer satisfaction and is adding to the ever-growing loyal customer base.

Together, they form the bedrock of any food delivery service today and drive improvements that work for consumers as well as for the businesses involved. As these technologies continue to evolve in the future, they will offer even more innovation and convenience in food delivery.

Benefits of Online Delivery Services

1: To Consumers

• Convenience: Consumers can order Indian food in simple steps and the availability of multiple payment options makes it easier to order. 

• Variety: A broad range of options, from regional specials to staple homestyle meals, are now available in a single space.

• Real-time Updates: Trace every step your order takes from preparation to out for delivery.

• Personal Experiences: Consumers receive personalized recommendations based on their buying patterns, past orders, and taste preferences. 

2: For Businesses

• More Reach: Digital channels allow restaurants to cater to many more customers than what their geographical location would normally allow for.

• Operational Efficiency: Automation makes ordering easier and enables delivery with fewer manual errors and less time-consuming.

• Data-driven strategies: The data from customer touchpoints, journeys, and buying patterns helps in menu planning, creation of targeted campaigns, and inventory management.

• Customer Insights: Reactions and behavior patterns provide valuable insights into consumer preferences that are improving services and product offerings.

3: For the Environment

• Reduction in Paper Use: This involves digital menus and receipts, which reduce paper consumption to a certain extent.

• Optimized Delivery Routes: Intensive routing algorithms that minimize both the distance and time of travel reduce fuel consumption, hence reducing carbon emissions.

Quicklly: Nation's Most Trusted Online Food Delivery App

Today, Quicklly stands at a valuation of $36M and has managed to secure funding of $6.5M. We attract a monthly visitor base of 60-80K. Our social media presence stands with 3.3K fans on Facebook, and 18.3K followers on Instagram. Our team has grown to more than 40+ driven professionals with a passion for our mission.

What sets us apart in the digital marketplace, is the global presence that we can give to the regional Indian vendors to sell their products all over the world (with a strong focus on the US market). By implementing our user-friendly technology and strategic marketing, we've been able to build a brand that caters to the genuine need of the Indian diaspora––homestyle desi flavors!  

We empower vendors to reach a wider audience with an all-inclusive guide, featuring captivating visuals of menu items with detailed descriptions and precise map locations. Our digital platform (both app and website) offers a one-stop destination for people to explore and taste the rich flavors of Indian food, experience the sense-delighting taste of heart, Indian meals right in the comfort of home, opening them up into the world to be easily accessible and appreciated everywhere.